meet Ariel

Ariel Magidson is the founder and principal designer of Ariel Arts, a San Francisco – based interior design studio known for creating thoughtful, highly personal spaces rooted in wellness, sustainability, and a strong sense of place.

Her work blends a refined, collected aesthetic with a practical understanding of how people actually live. Drawing from a background in interior architecture and design, Ariel approaches each project holistically – considering everything from flow, materials, and lighting to comfort, longevity, and the emotional experience of a space.

Before launching Ariel Arts, Ariel worked on more than one million square feet of commercial interiors for Fortune 500 companies. She now brings that large-scale expertise to residential renovations and interiors throughout the San Francisco Bay Area, pairing rigorous planning with a more intuitive and deeply personal design process.

Ariel first built a wider audience by sharing approachable design education online, and today reaches more than 500,000 people across social media. Her content focuses on making good design feel more understandable, accessible, and less intimidating – without sacrificing depth or individuality.

In 2023, Ariel published Your Space Made Simple with Penguin Random House and Blue Star Press, a practical guide to creating a home that feels cohesive, intentional, and uniquely your own.

Her work is informed by sustainable design, wellness, natural materials, and a mix of contemporary and timeless influences. She is especially drawn to interiors that feel warm, layered, and lived-in rather than overly styled or trend-driven.

Based in San Francisco, Ariel continues to design homes that feel deeply connected to the people who live in them – spaces that are beautiful, functional, and made to last.