meet Ariel

Ariel Magidson is the visionary behind Ariel Arts, a leading interior design firm in the San Francisco Bay Area, celebrated for her commitment to sustainable and personalized design. Ariel’s innovative approach seamlessly integrates wellness with aesthetics, creating spaces that are both beautiful and supportive of well-being.

Ariel’s design career was ignited by her success on TikTok during the pandemic, which propelled her to start her own business. With over 500,000 followers across social media platforms, she has become a prominent voice in interior design, sharing her creative ideas and connecting with a global audience.

In 2023, Ariel further established her expertise with the publication of “Your Space Made Simple,” published by Penguin Randomhouse & Bluestar Press. This book provides valuable insights into designing eco-friendly, personalized spaces that reflect individual style and values.

Ariel’s extensive design experience includes working on over 1 million square feet of spaces for Fortune 500 companies, showcasing her ability to handle large-scale projects with sophistication and sustainability. Now, years later, she has translated this expertise into her unique design build process with her husband, HK, at HOK Builders. This process focuses on large-scale renovations throughout the San Francisco Bay Area, combining innovative design with expert construction management to deliver tailored, sustainable solutions for both residential and commercial projects.

Recently, Ariel expanded her influence by opening Senses, a curated home goods store in the heart of North Beach. Senses embodies her dedication to sustainable living and offers a selection of eco-conscious products designed to enhance everyday life.

Outside of her professional and retail pursuits, Ariel enjoys exploring San Francisco’s vibrant coffee culture, creating culinary delights, and immersing herself in the city’s dynamic arts scene. Her two beloved dogs often accompany her on these adventures, adding a personal touch to her creative process. Ariel Magidson’s blend of design expertise, local insight, and social media prowess, combined with her extensive experience and unique approach to renovations, makes her a standout figure in Bay Area interior design, offering innovative solutions that resonate with modern, sustainable living values.